The Challenge Transform an incredibly successful (750,000 pageviews a month) website built (by us) a few years ago into a fresh, modern, mobile-friendly Internet presence without disrupting the user experience that made the site so popular in the first place. We also wanted to bring more value to our advertisers without overwhelming our content. The Result Following our launch, traffic increased … Read More

Shine 99 is the big-signal FM of an immensely successful small-market combo. The client wanted more than a format site, but not quite a news/information site, all the while serving relevant content to a 14-county ares. The result is Shine99.com, a user-friendly mash-up of lifestyle and regional information blended with station activities. And, as with all our sites, it’s very … Read More

This site is the first choice for online news and sports, and it garners significant traffic … but it’s one generation behind. We’re in the process of updating the site and migrating to a more powerful platform — while preserving the familiar look, feel and navigation. We build our sites with two objectives: Create opportunities for advertisers Make it super easy … Read More

The client wanted a website that was an online variety show, with some local content combined with feeds as diverse as Drudge, Country Music News, “News of the Weird,” and everything in between. In addition, the client wanted an open layout that he could modify, a little or a lot, to suit its dynamic content. The site is still in … Read More

When we rebuilt this site, our client had some definite criteria for the new version. To deliver a materially similar user experience to their users To add features, including an online auction and the ability for listeners to upload their favorite photos. Mission accomplished.

This site, curated by the dominant radio group in the area, found itself under siege by an upstart Internet-only player. We rebuilt and refocused the site, inspired more commitment from the staff, and recommended a proved way to use on-air promotion to build traffic, increase pages viewed, and extend user sessions. Not only did the new site accomplish these objectives, … Read More